Jochen von der Heide
Where strategy becomes revenue

Why execution needs structure

With more than 15 years in business, I realised one thing -
the passion that drives managers is lost if not directed into a structured, executable and accountable framework.

This became my passion - helping B2B businesses and individuals grow top line while establishing a foundation of structures, processes, and accountability for everyone.

Because that's how you turn strategy into revenue.

Jochen von der Heide
Interim CRO, VP & Director Sales I GTM Architect
Commercial Accountability Partner

As an interim Sales executive, GTM architect, and commercial accountability partner, I combine strategic clarity with hands-on execution to fix revenue bottlenecks and build scalable growth systems.

GTM Consulting

I design and optimize go-to-market and revenue systems to unblock growth and create scalability.
Strategy is always tied to execution, with clear priorities, ownership and measurable outcomes.

Accountability Partner

I work alongside founders as an accountability partner,
to help turn strategic intent into consistent execution.
By providing structure, focus and an experienced external perspective, I help teams stay aligned and move faster towards measurable outcomes.

Interim Management

I step into critical commercial leadership roles as Interim CRO or VP/Director Sales when execution matters most.
I take full ownership of revenue outcomes, stabilize teams and processes, and drive measurable results fast.

Value Proposition

Services

Interim Management

I operate inside the organization as a senior commercial leader, taking responsibility for revenue, people and execution — not as an external advisor.

• Interim CRO / VP Sales in scaling or turnaround situations

• Full revenue ownership: pipeline, forecasting, execution, results

• Hands-on leadership of sales, partnerships and GTM teams

• Stabilization of processes, roles, incentives and reporting

• Short decision paths, fast execution, no consulting overhead

• Designed for founders, boards and investors who need results, not recommendations

GTM Consulting

I help companies build and optimize go-to-market systems that turn strategy into predictable revenue.
Every recommendation is designed to be executed, measured and scaled.

• ICP definition and market segmentation

• GTM, sales and revenue strategy design

• Sales motions, pricing, packaging and funnel optimization

• Enterprise and B2B SaaS GTM models

• Sales and partnership operating models

• CRM, sales ops and reporting frameworks (e.g. Salesforce, HubSpot)

• Clear execution plans with owners, milestones and KPIs

I act as a trusted commercial counterpart — helping translate strategy into action, providing structure to decision-making, and supporting consistent execution over time.

• Regular check-ins focused on priorities and progress

• Support in translating strategy into clear, achievable actions

• Helping to stay focused on what truly drives revenue and growth

• Providing an independent, experienced commercial perspective

• Challenging assumptions constructively and exploring alternative paths

• Supporting decision-making across revenue, GTM and partnerships

• Creating transparency around goals, progress and outcomes

Accountability Partner

Get in touch

“Working with Jochen has been a real asset. Together, we introduced OKRs and a weekly check-in. Since then, revenue has increased significantly. More importantly, I have exceeded my targets every quarter.”

Matthias Fuchs - Founder - tigercow Studios
Accountability

References